Creative Director & Principal Designer

www.marysargent.co | [email protected]

Professional Summary

Strategic and results-driven Web/UX Designer with 6+ years of experience in leading design initiatives across media, entertainment, and gaming industries. Adept at creating user-centered designs that enhance product functionality and drive business growth. With a strong foundation in fine arts, I bring a unique creative perspective to my work, applying artistic principles to craft visually compelling and innovative designs. As a solo design studio owner, I have successfully driven business results through strategic marketing, branding, and creative direction.

Passionate about mentoring and giving back to the design community, I strongly focus on UX design education and career development. With a commitment to fostering the next generation of designers, I actively share knowledge, provide guidance on industry best practices, and support aspiring professionals in navigating their career paths. This dedication not only contributes to the growth of individuals but also helps elevate the overall quality and innovation within the design field.

Core Competencies

• Leadership & Strategy: Vision-driven design leadership, guiding cross-functional teams to deliver high-impact solutions.
• Creative Direction & Fine Arts: Leveraging a fine arts background to create well-crafted, visually compelling designs that resonate with audiences and meet business objectives.
• User-Centered Design: Extensive experience in user research, prototyping, wire-framing, and usability testing.
• Design Systems: Expertise in building and scaling design systems that improve consistency and efficiency.
• Marketing & Branding: Proven track record of driving business growth through strategic marketing initiatives, brand development, and creative direction.
• Mentorship & Education: Committed mentor with experience guiding emerging designers through personalized feedback and industry insights.
• Data-Driven Design: Leveraging analytics to inform design decisions and measure success.
• Technical Proficiency: Figma, Sketch, Adobe Creative Suite, HTML5/CSS3, Webflow, InVision, Agile/Scrum methodologies.
• AI-Driven Design: Leveraging AI tools to automate design processes, personalize user experiences, and improve design efficiency.
• AI in UX Research: Utilizing AI for user behavior analysis, predictive modeling, and data-driven design decisions.